WEISSBRIACH

ABOUT FORMING

ABOUT FORMING

ABOUT FORMING

FORMING is a design studio rooted in the quiet dialogue between space, object, and material. We design interior pieces that are not just placed in a space, they belong to it. Each form emerges from an understanding of proportion, tactility, & stillness.

FORMING is a design studio rooted in the quiet dialogue between space, object, and material. We design interior pieces that are not just placed in a space, they belong to it. Each form emerges from an understanding of proportion, tactility, & stillness.

FORMING is a design studio rooted in the quiet dialogue between space, object, and material. We design interior pieces that are not just placed in a space, they belong to it. Each form emerges from an understanding of proportion, tactility, & stillness.

SYMBIOSIS OF SPACE AND MATERIAL

SYMBIOSIS OF SPACE AND MATERIAL

SYMBIOSIS OF SPACE AND MATERIAL

Our work values restraint over excess, presence over noise. From furniture to interior concepts to singular objects - every element is part of a subtle conversation. Reduction as a form of care.

Locally handmade, honest and timeless.

Our work values restraint over excess, presence over noise. From furniture to interior concepts to singular objects - every element is part of a subtle conversation. Reduction as a form of care.

Locally handmade, honest and timeless.

Our work values restraint over excess, presence over noise. From furniture to interior concepts to singular objects — every element is part of a subtle conversation. Reduction as a form of care. Locally handmade, honest and timeless.

ABOUT THE FOUNDER

ABOUT THE FOUNDER

ABOUT the founder

Regina Traar is an interior and furniture designer whose work is shaped by a deep connection to craftsmanship and creativity. Growing up around her family’s carpentry business, she developed an early understanding of how things are made - and made to last. Educated at HTL Villach and later at the University of Applied Sciences in Salzburg, where she studied Design and Product Management, she combines technical precision with a refined sensibility for material and form.

Her path led her from Milan, where she worked with Palomba Serafini Associati, to Bolzano, spending four years at NOA – Network of Architecture as an interior designer. During this time, she worked on diverse hospitality and residential projects - from initial concept to on-site artistic supervision.

Regina Traar is an interior and furniture designer whose work is shaped by a deep connection to craftsmanship and creativity. Growing up around her family’s carpentry business, she developed an early understanding of how things are made - and made to last. Educated at HTL Villach and later at the University of Applied Sciences in Salzburg, where she studied Design and Product Management, she combines technical precision with a refined sensibility for material and form.

Her path led her from Milan, where she worked with Palomba Serafini Associati, to Bolzano, spending four years at NOA – Network of Architecture as an interior designer. During this time, she worked on diverse hospitality and residential projects - from initial concept to on-site artistic supervision.

Regina Traar is an interior and furniture designer whose work is shaped by a deep connection to craftsmanship and creativity. Growing up around her family’s carpentry business, she developed an early understanding of how things are made - and made to last. Educated at HTL Villach and later at the University of Applied Sciences in Salzburg, where she studied Design and Product Management, she combines technical precision with a refined sensibility for material and form.

Her path led her from Milan, where she worked with Palomba Serafini Associati, to Bolzano, spending four years at NOA – Network of Architecture as an interior designer. During this time, she worked on diverse hospitality and residential projects - from initial concept to on-site artistic supervision.

Regina Traar is an interior and furniture designer whose work is shaped by a deep connection to craftsmanship and creativity. Growing up around her family’s carpentry business, she developed an early understanding of how things are made - and made to last. Educated at HTL Villach and later at the University of Applied Sciences in Salzburg, where she studied Design and Product Management, she combines technical precision with a refined sensibility for material and form.


Her path led her from Milan, where she worked with Palomba Serafini Associati, to Bolzano, spending four years at NOA – Network of Architecture as an interior designer. During this time, she worked on diverse hospitality and residential projects - from initial concept to on-site artistic supervision.

Collaborating with architects, planners, and craftsmen, she sharpened her eye for proportion, material and the overall atmosphere. Now back in Austria she founded FORMING - a studio exploring the subtle dialogue between space, objects, and materials.

Collaborating with architects, planners, and craftsmen, she sharpened her eye for proportion, material and the overall atmosphere. Now back in Austria she founded FORMING - a studio exploring the subtle dialogue between space, objects, and materials.

Collaborating with architects, planners, and craftsmen, she sharpened her eye for proportion, material and the overall atmosphere. Now back in Austria she founded FORMING - a studio exploring the subtle dialogue between space, objects, and materials.